Here's what's now Under Way with our public relations and public affairs assignments.
Rudd Resources LLC has been selected to assist Cummins Inc. (NYSE: CMI) in planning and implementing its diversity, equity and inclusion (DE&I) communications strategy.
Through strategic counsel and content development, Rudd Resources will help Cummins communicate its commitment to workplace and business practices that are equitable and inclusive. The agency also will support the roll out of C.A.R.E (Cummins Advocating for Racial Equity), a movement focusing on four major areas of systemic racism: police reform; broader criminal justice reform; social justice; and economic empowerment.
"Cummins' enthusiasm and commitment to diversity, equity and inclusion has long been engrained in the core of who we are as a company—from our company values and the strategic partnerships we forge with our suppliers to our ongoing civic engagement efforts," said Carole Casto, Vice President of Marketing and Communications at Cummins Inc. “It was therefore important for us to identify a firm that not only matched our values and intentionality, but one that could also help translate our momentum into additional action. After conducting a national search, it was clear that with Rudd’s innovation and breadth of experience in this area, together we can make a real impact for our employees and communities.”