Storytelling the impact of mass incarceration on Chicago with Free Write and other “Envisioning Justice” partners. (Client: Illinois Humanities)
We are the public relations agency-of-record for the Trust. In 2018, we provided ideation, outreach and storytelling support for On the Table, a citywide initiative connecting thousands of people working toward a thriving metropolis. We created the event’s call-to-action, “Meet. Share. Do.”, scripted and cast its promotional PSA, helped overhaul its new website and launched a Facebook community. The results: Communication tactics to inspire action and impact, and dozens of stories and civically engaged Chicago residents.
As agency-of-record, we work with the program team and a collaborative of 17 steering committee organizations to use communications tactics to define, shape and promote equitable transit-oriented development (eTOD) in Chicago. Our work has included developing the logo and website, reframing the name, producing videos, launching social-media accounts, crafting messaging and earning media coverage. The results: Helping to win public and media support of eTOD.
Our work has supported this grant-making initiative since 2017, when we created its first website and social media accounts, and conducted outreach to neighborhood-based organizations across Chicago that led to a doubling of applicants. For 2018, we were retained to lead the communications strategy. The results: Relationship management with 131 grant recipients, more than 75 narrative and video stories, and broadcast and print news coverage.
We were hired to develop a strategic plan and refined messaging for this nonprofit STEM program that helps prepare youth for aerospace and aviation careers. We led a day-long meeting of its program team and volunteers, helping them whittle down a major to-do list to a series of 21 organizational priorities. Then, we aligned those priorities to time, people and funding resources, creating an execution road-map. The results: A path for growth, including renewed major-donor support, new board member engagement, and participation in a university-run accelerator program.
We created this 70-year-old philanthropy’s first contemporary logo. Also, we overhauled and rebranded its website to reflect the cohesion of its giving
in three geographic areas and the thoughtfulness of its grant-making decisions. The results: A fresh logo that celebrates the Trusts’ origins, a clean and clear website that welcomes curious visitors, and a first-time Instagram account that celebrates grantees.
We were hired to launch a new, monthly digital newsletter for Chicago United, a business organization established to advance corporate diversity and inclusion as tools for business success. We helped the internal team innovate a fresh editorial approach,
tone and content, creating news stories and opinion pieces suitable for CEOs and thought leaders. The results: A higher newsletter open rate and an effective complement to the organization’s members-only events, website and social media accounts.
We can storyboard, research, script, film, narrate, animate, edit and finalize your video projects. Here's how we helped the Chicago Urban League tell the story of its IMPACT Leadership Development Program.