We guide our clients' public relations goals.

Since 2021, we have provided strategic counsel, messaging, content creation, multi-media materials design and communications training for Cummins Inc., a global Fortune 500 company that  launched its new, strengthened Global DE&I Strategy. We began by conducting a current state analysis of the company’s DE&I communications and used our findings to develop and execute a global communications plan for the rollout of the new strategy. As part of the plan, we created core messages to introduce the strategy to all employees, designed and produced a comprehensive communications toolkit for leaders and created a video and posters in 10 different languages. We also have coached executives in DE&I communications and tested materials with employees. In addition to rolling out the global strategy, Rudd Resources created content for several new initiatives designed to support employee retention, communicate the company’s DE&I commitment to external audiences, and highlight Cummins’ investment in Black-owned businesses in four cities. The results: comprehensive communications about DE&I initiatives and resources to more than 60,000 employees worldwide.

We have provided communications counsel to Discover since its commitment to opening its first customer care center in 20 years on Chicago’s South Side. In partnership with Golin, Rudd Resources has supported the Discover's corporate leaders with strategic counsel, community engagement, event planning, media relations, and advertising creative development and placement. We developed the thematic campaign, “Invested in Chatham, Invested in You,” for Discover, aligned with its bold plans to hire for 1,000 positions at the new center. Our media relations led to key placements across Chicago media including the Chicago Tribune, WBEZ, American Inno, and WLS-TV. We've organized stakeholder meetings and events with key elected officials, faith-based and community leaders, and small business owners to share Discover’s vision and invite community input. And, we have supported the construction and facilities teams on messaging and storytelling around through their contracting process and  their success recruiting women, minority and Black-owned businesses. 

For three consecutive years, we provided strategic counsel, storytelling and media relations to the Chicago Community Trust's On the Table, a citywide initiative during which thousands of people gather around meals to discuss topics that are vital for a thriving metropolis. In 2018, we handled the script and casting for this public service announcement, which featured the initiative’s tagline we created, “Meet. Share. Do.” We also worked with Art On The Loose to create the website, for which we reported and wrote nearly 50 stories. In 2019, we created the theme “Memo to the Mayor,” took the initiative to all 50 wards in the city, and encouraged more than 1,400 written and digital memo submissions. The results: Coverage by the Chicago Sun-Times and ABC7 Chicago, participation by thousands, and recognition by the Publicity Club Chicago with two 2020 Golden Trumpet Awards.

We supported the Partnership for Safe and Peaceful Communities, a grant-making initiative, in 2017 and 2018; in the first year, we created its first website and social media accounts, and conducted outreach to neighborhood-based organizations across Chicago that led to a doubling of applicants.  In 2018, we were retained to lead strategic communications. The results: Relationship management with 131 grant recipients, more than 75 narrative and video stories, and broadcast and print news coverage.

We were hired to develop a strategic communications plan and refined messaging for Aerostar Avion Institute, a nonprofit STEM program that helps prepare youth for aerospace and aviation careers. We led a day-long meeting of its program team and volunteers, helping them whittle down a major to-do list to a series of 21 organizational priorities. Then, we aligned those priorities to time, people and funding resources, creating an execution road-map. The results: A path for growth, including renewed major-donor support, new board member engagement, and participation in a university-run accelerator program.