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Rudd Resources LLC
Rudd Resources LLC
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We guide our clients' public relations goals.

current & Recent clients include:

The Chicago Community Trust
The Pritzker Traubert Foundation's Chicago Prize
Rentervention, an initiative of The Lawyers Trust Fund of Illinois
Cummins Inc.
IFF, a CDFI
The University of Chicago
Illinois Access to Justice

A message for our clients

Here are our 2022 greetings to our clients, and our insights on how clients' investments in us are paving the way for a new generation of communications professionals. 

Cruise through some of our work.

Storytelling for the 2020-2021 cohort of Healing Illinois grant recipients (Client: The Chicago Community Trust and the Illinois Dept. of Human Services)

    Here's An overview of recent projects.

    Agency-of-record

    Content strategy & design

    Agency-of-record

    WGN-TV story about CCLBA

    For the Cook County Land Bank Authority (CCLBA), we provide strategic counsel and media relations to amplify their work revitalizing neighborhoods, closing the racial wealth gap through home ownership, returning blighted properties to the county tax roll, and providing opportunity to local property developers who’ve historically been shut out of development opportunities. We’ve earned CCLBA notable, on-message stories in the Chicago Tribune, ABC7 Chicago, CBSN Chicago and numerous community media outlets. We have also helped increase their social media following and engagement through robust content development. Across all social channels, we’ve reached over 200,000 social media users, frequently doubling and tripling industry standards for social content engagement. 

    Visit the website

    agency-of-record

    Content strategy & design

    Agency-of-record

    Since 2017, we have worked collaboratively with  Elevated Chicago's  program team and 17 steering committee organizations to define, shape and promote the initiative, along with the complex concept of equitable transit-oriented development (eTOD) at seven Chicago Transit Authority stations on the South, West and Northwest Sides. In Year 1, when Elevated Chicago launched, we developed the logo, reframed the name, created the website, produced videos, launched social media accounts, crafted messaging and internal training on it, supported community events with media coverage and more. In Year 2, we produced an eTOD symposium and a youth summit, and expanded the website. In Year 3, we produced the first virtual symposium and new video content, developed ETOD messaging to advance the city’s first ETOD policy plan recommendations, and created a three-year impact report. The results: Strong local support, media coverage and exemplary standing within the national collective.

    Visit the website

    Content strategy & design

    Content strategy & design

    earned media & community engagement

    For the Chicago Dept. of Public Health (CDPH) with funding from the Public Health Institute of Metropolitan Chicago, we worked hyper-collaboratively with CPDH to produce its five-year report, Healthy Chicago 2025. Challenged to both interpret information that was at times complex or dense, and to present information in a manner digestible by diverse readers, we responded to the agency’s bold plans with equally bold creativity: storytelling, futurism, hand-drawn illustrations and lots of custom vector images. The results: A terrific report (produced before and during a public health crisis) by an amazing team of public health practitioners, with our contributions.

    See design & stories we created for the Healthy Chicago 2025 report

    earned media & community engagement

    earned media & community engagement

    earned media & community engagement

    Chicago Tribune article by Darcel Rockett

    For the Lawyers Trust Fund and its programming partner, the Lawyers Committee for Better Housing, we provide communications support for Rentervention and its mascot, Renny the Robot. Our work is all about amplifying the free legal services this AI chat-bot provides to people dealing with eviction, apartment conditions or security deposit problems. In Spring 2020, with COVID-19 gripping America, we used community and Spanish-language media to reach Chicagoans who needed help. We also launched an digital ad campaign prioritizing specific Chicago zip codes. The results: Month-over-month increases in chat-bot sessions, prominent stories in the Chicago Tribune and on Univision, and a click-through rate nearly three times the national average.

    Meet Renny & other legal-aid virtual helpers

    Branding & storytelling

    earned media & community engagement

    Community engagement & design

    Logo design

    For Prince Charitable Trusts, we created its first contemporary logo in its 70-year history. We also overhauled and rebranded its website to reflect the cohesion of its giving in three geographic areas and the thoughtfulness of its grant-making decisions, and launched its Instagram presence as another way to showcase its diverse grantees. The results: A fresh logo that celebrates the Trusts’ origins, a clean and clear website that welcomes curious visitors, and a first-time Instagram account that showcases beautiful grantee-sourced photography.

    Visit the website

    Community engagement & design

    earned media & community engagement

    Community engagement & design

    Forest Preserves of Cook County report

    For the Forest Preserves of Cook County, we worked with The Conservation Fund, Anterro Group and the Metropolitan Planning Council of Chicago to produce a land acquisition plan for the southeast portion of Cook County. Pivotal was the inclusion of the impact of land acquisition on racial and health equity in this zone. While our partners handled research on land usage, zoning, development potential, etc., we led community outreach, creating a strategy for connecting with elected officials, subject-matter experts and diverse residents (parents, educators, retired citizens, et al) in the prioritized geographic area. We also designed and helped edit the plan for reader accessibility. The result: A well-received  report that has been  recognized with awards from the American Planning Association, Illinois Chapter, and the Friends of the Chicago River. 

    See the plan

    Project Management & Storytelling

    Project Management & Storytelling

    Project Management & Storytelling

    For three consecutive years, we provided strategic counsel, storytelling and media relations to the Chicago Community Trust's On the Table, a citywide initiative during which thousands of people gather around meals to discuss topics that are vital for a thriving metropolis. In 2018, we handled the script and casting for this public service announcement, which featured the initiative’s tagline we created, “Meet. Share. Do.” We also worked with Art On The Loose to create the website, for which we reported and wrote nearly 50 stories. In 2019, we created the theme “Memo to the Mayor,” took the initiative to all 50 wards in the city, and encouraged more than 1,400 written and digital memo submissions. The results: Coverage by the Chicago Sun-Times and ABC7 Chicago, participation by thousands, and recognition by the Publicity Club Chicago with two 2020 Golden Trumpet Awards.

    Messaging & Advertising

    Project Management & Storytelling

    Project Management & Storytelling

    For Neighborhood Housing Services (NHS) of Chicago, we created a compelling advertising campaign and executive communications to increase awareness about their mortgage lending and home buying services. Our campaign was centered on our primary and secondary research on the home buying industry, NHS customers and competitors. The campaign, which launched in November 2018, consisted of digital, billboard and radio advertising. We complimented that campaign with executive speechwriting, promotional videos and a social media campaign. We also enhanced NHS’ approach to social media by creating new policies and a social media team.

    Visit the website

    Strategic Storytelling

    Strategic Storytelling

    Strategic Storytelling

    We supported the Partnership for Safe and Peaceful Communities, a grant-making initiative, in 2017 and 2018; in the first year, we created its first website and social media accounts, and conducted outreach to neighborhood-based organizations across Chicago that led to a doubling of applicants.  In 2018, we were retained to lead strategic communications. The results: Relationship management with 131 grant recipients, more than 75 narrative and video stories, and broadcast and print news coverage.

    Strategic Planning

    Strategic Storytelling

    Strategic Storytelling

    We were hired to develop a strategic communications plan and refined messaging for Aerostar Avion Institute, a nonprofit STEM program that helps prepare youth for aerospace and aviation careers. We led a day-long meeting of its program team and volunteers, helping them whittle down a major to-do list to a series of 21 organizational priorities. Then, we aligned those priorities to time, people and funding resources, creating an execution road-map. The results: A path for growth, including renewed major-donor support, new board member engagement, and participation in a university-run accelerator program.

    Watch one of our videos.

    We can storyboard, research, script, film, narrate, animate, edit and finalize your video projects. Here's how we helped Elevated Chicago show the people and places behind  equitable transit-oriented development (or ETOD) in Chicago's most dense and transit-rich communities. Premiering in July 2020, this video was shot following public health protocols, including the savvy use of GoPros and smartphones so that  participants could film themselves.

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    Sharing our news!

    Rudd Resources has been named a winner of the 2021 Inner City 100 (IC100) awarded by Initiative for a Competitive Inner City (ICIC)!

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